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2. How to Make Money in a Recession
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EZ YouTube Marketing
Your own free TV station on YouTube is one of the best free marketing opportunities for your business.
Simply log onto YouTube and follow the step-by-step directions to set up your channel. Make sure that the background and profile is consistent with your brand.
You shouldn't spend a lot of money creating your videos nor should you hire a professional videographer to do the job. Today's sophisticated consumers are suspicious of expensive marketing campaigns and feel that companies who spend lots of money on marketing will recoup the cost of marketing in the form of higher prices.
That is good news for you. You can record videos using your cell phone, web cam or home video camera and do just fine. If you are a PC user, you can use Microsoft's free Movie Maker to add subtitles and other special effects. Do not use copyrighted material in your videos and you are fine.
You can also create a PowerPoint presentation, save each slide as a JPG and import them into Movie Maker and narrate using Sound Recorder.
Provide quality content and try to keep each video under 5 minutes long. Whatever you do, PROVIDE USEFUL INFORMATION.
Add keywords and write a great description to help users find you among the millions of videos on YouTube.
Subscribe to other YouTube channels and comment on other videos to attract subscribers. You can link to or embed your YouTube videos on your other social media sites to get even more YouTube LUV.
Have a terrific, prosperous week.
